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On the one hand: the baby boomers, happy children of an affluent society, beneficiaries of growing wealth, confident in science and its search for the eternal youth, persuaded that any cure of the body can lessen the anxiety of their inner life often neglected. They take the blue pill and use extreme procreation methods.
On the other hand: the young, with no models and no values to follow but narcissism and materialism, looking for easy wealth and physical perfection. They rely upon aesthetic surgery and Viagra, are victims of marketing strategies and disorders caused by wrong nutrition habits.

Introduction. Homologation of generations
Chapter 1 – Baby models and old testimonials at the service of marketing strategies
Chapter 2 – Good looking reduces anyone to slavery
Chapter 3 – Early blue pill and late pregnancy
Chapter 4 – Uniformity casts out of life cycle
Chapter 5 – Conclusion. The relationship between parents and children

Ilaria Caprioglio is a lawyer and worked as a model. She was finalist at Los Angeles international competition “Super Model of the World” and worked for the agencies “The Fashion Model Management” of Milan, “Ford” of New York, “Nova” of Munich and “Metropolitan” of Paris.
Today she is busy working as a lawyer and a mother-writer. She devotes herself to campaigning against food behavioural disorders and published “Milano-Collezioni. Andata e ritorno” (Milan’s collections. A return ticket, Liberodiscrivere, 2008), “Gomitoli srotolati” (Unrolled threads, Liberodiscrivere, 2010), “Come sopravvivere @ un figlio digitale” (How to save yourself from a digital child, Liberodiscrivere, 2012), "Adolescenti. Genitori e figli in trasformazione" (Teenagers, Il Leone verde, 2015). She is co-author of “Mi nutro di vita” (I feed on life, Liberodiscrivere, 2011) and of "Corpi senza peso" (Bodies without Weight, Erickson, 2016). Since June 2016 she is Mayor of the city of Savona.