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When we think about scientists the image that immediately comes to our minds is of very serious people, if not even nerd. But sometimes, while reading some academic journals, it is possible to bump into works like “Chicken Plucking as Measure of Tornado Wind Speed” or “The Brand Personality of Rocks: A Critical Evaluation of a Brand Personality Scale”, both written by authorithative and respected researchers.
When we finished laughing (because this is the usual reaction in front of these titles), we may ask to ourselves: What happened to those brilliant scientists? Do they went insane? Are they “mad scientists”?
The best “worst” prizes are here collected, described by Luca Perri and beautifully illustrated by Angelo Adamo, resulting in a very witty and entertaining read.

Introduction
Dumbo’s surface
Black matches with everything, and everything matches with black
The moment of need
Nothing is born by diamonds
Volare, oh oh...
Even a chicken can fly
A trouble shared is a trouble halved
More buttered toast, please
Half full or half empty
Fortune favours the incompetents
Broken spaghetti
The Threemolds competition
(Fun)Godzilla
Conclusion
Appendix

Luca  Perri  graduated  in  Astrophysics  and  is  now  attending  his  PhD  in  Physics  and  Astrophysics  at  INAF  (National  Institute  for  Astrophysics),  Milan.  He  is  the  winner  of  the  2015  edition  of  FameLab-Italy,  a  communications  competition  designed to engage and entertain by breaking down science, technology and engineering concepts into three minute presentations. His activities as science popularizer spread among conferences, laboratory activities, writing and many others.